lunes, 27 de abril de 2015

Medios de Pago - La Llave al Comercio Electrónico


El Comercio Electrónico es una industria que ha crecido en grandes proporciones en los últimos años. Según un estudio realizado por la Asociación Mexicana de Internet (AMIPCI), en el 2012 creció un 57% alcanzando la cifra de 85,700 millones de pesos y posteriormente en 2013 tuvo un crecimiento de 42% llegando a la cifra de 121,600 millones de pesos. Esto se debe a la evolución en las actividades y hábitos de la población en general.

De acuerdo con la investigación de la AMIPCI, hoy en día un mexicano pasa entre 5 y 6 horas en su smartphone. El 65% de las personas dicen que no pueden salir sin su teléfono y dentro de las actividades destacadas en la web son: Redes Sociales, consulta de Correo Electrónico y Búsqueda de Información. El 37% de los internautas afirman haber realizado una compra por Internet. Estas nuevas tendencias por los internautas marcan la pauta para las empresas y es el motivo por el cuál cada vez más empresas optan por ingresar a esta industria. No sólo eso sino que también abrió la oportunidad para nuevas empresas en nuevos rubros de negocio.

Por estos motivos los Medios de Pago se han convertido en la llave para el Comercio Electrónico. Gracias a los medios de pago, las empresas han encontrado la manera de llevar a cabo este intercambio que es vital para las empresas.

En la actualidad existen diversos tipos de métodos de pago como: Tarjetas de Crédito y Débito, Depósito Bancario, Transferencia en Línea, Efectivo en tiendas de conveniencia y Otros. Cada uno de estos métodos ofreciendo una propuesta y un valor distinto para la empresas y sus usuarios. Por lo que es importante que las compañías conozcan bien su mercado para mejorar la experiencia de sus usuarios. Las empresas han ido descubriendo que en la web el cliente es el que manda ya que tiene el control sobre lo que hace click, lo que investiga, a dónde entra, entre otras cosas. Es por eso que es importante ofrecer una experiencia única al usuario y facilitar el proceso de compra. Un papel muy importante que recae en los medios de pago. 






17 comentarios:

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